Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

YouTube goes down for the first time

Techcrunch » Blog Archive » YouTube goes down for the first time
On the same day that new Comscore numbers came out indicating new traffic highs for YouTube, the site went down for six hours this morning in the first unplanned outage since launching in February of 2005. Though users were told that new features were in the works, press inquiries have confirmed that it was actually a database failure that took the site down. Periodic planned downtimes at night, US time, are common but today marked the first major service failure for the site.

The biggest question on the table has always been about YouTube’s business model; today’s outage makes you wonder whether the company will be able to scale. YouTube announced that it was serving more than 100 million videos per day as of last month.

Filed under: Consumer, Video

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