Advertising Age – Ads to be Printed on Grocery Store Conveyor Belts

Advertising Age – Ads to be Printed on Grocery Store Conveyor Belts
Latest Version of Ad Creep Targets Check-Out Lines

By Mya Frazier

Published: August 16, 2006
COLUMBUS, Ohio (AdAge.com) — That plain-black conveyor belt at the grocery checkout line is the next stop for ad creep.
Grocery store conveyor belts have become the latest venue for in-store advertising.
Conveyor belts
“Conveyor belts have never been on anybody’s radar screen for marketing,” said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark., firm with a patented system to print digital, photo-quality ads directly on conveyor belts. “But a store with eight to 10 checkout lanes, well, you’re talking about 100 square feet of wasted ad real estate.”

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Filed under: In Store, Moms, advertising, early adopters, living target