Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

No Need to Seed: IVN to Spark Viral Videos with Paid Placement

No Need to Seed: IVN to Spark Viral Videos with Paid Placement
By Kate Kaye | August 18, 2006

As marketers scramble to create the next “Lazy Sunday” or “Smirnoff Tea Partay,” Interactive Video Network (IVN) wants to help them sidestep the need to seed content to video sites in the hopes of pushing the next viral hit.

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Filed under: advertising, Branded Entertainment, content, entertainment, Internet, Media, Promotions, social networking, Video, video search, websites, Young Adults

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