Marketing Reality Check: Blogs, Pods, RSS
August 22, 2006
Advertising Age – MediaWorks – Marketing Reality Check: Blogs, Pods, RSS
The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads
By Abbey Klaassen
Published: August 20, 2006
NEW YORK (AdAge.com) — Digital properties may be VC darlings, hot on Wall Street and coveted by advertisers. But try telling that to Dave and Jean Bretzlauf, 57-year-old accountants in a well-to-do-suburb of Denver. Dave has an iPod but no idea what a podcast is. Neither is familiar with RSS. And while they read the online versions of their local papers, they also subscribe to Rocky Mountain News and several magazines — Reader’s Digest and women’s mags for Jean, financial and sports rags for Dave. They catch the morning news and never miss their favorite prime-time TV shows. And they’ve never logged on to watch online video.
Entry Filed under: Blogroll, Consumer, Internet, Media, Mobile, TV, Teens, Video, Young Adults, content, digital, downloads, entertainment, innovators, living target, opinion leaders, podcasts, social networking, websites. .
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anthony | October 6, 2006 at 5:57 am
they are 57 and live in denver…. next..