Disney Says It Will Link Marketing to Nutrition – New York Times
Limiting trans fats and moving toward healthier portions and ingredients seems to be front and center in the news lately. Now Disney is jumping on the bandwagon.
Disney announced Monday that it would curtail the use of its name and characters with food items that did not meet new nutritional standards. The new guidelines would limit how much sugar, calories and fat could be in snacks and foods marketed by companies that Disney has licensing relationships with. In addition, Disney said its own theme park restaurants would change the default options for side orders from French fires to a more healthy choice like carrots or applesauce.
This move is likely to put pressure on the company’s competitors to follow suit, the article suggests. However, left outside the scope of Monday’s initiative was any mention of the considerable advertising of junk food products that is carried on Disney’s television networks, especially Toon Disney and ABC Kids.
One thing is for sure, it will be interesting to watch this thing play out.
Filed under: Branded Entertainment, Tweens, kids, living target, trends
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