Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

News: Tween consumer trends analysed for 2007 – Customer loyalty, customer retention, and customer relationship marketing daily news and information – free, unbiased news for the marketing executive or researcher.

News: Tween consumer trends analysed for 2007 – Customer loyalty, customer retention, and customer relationship marketing daily news and information – free, unbiased news for the marketing executive or researcher.
Wednesday October 18, 2006

The ‘tweens’ age group (8-14) is undoubtedly a powerful segment of consumers, with increasing spending power and influence over family purchase decision making, according to Zandl Group’s forecast of 2007’s ten key tween consumer trends.

Technology has had a profound impact on how tweens play, communicate and shop. Family has become more important, with fewer role models coming from the worlds of entertainment and sports. And, sadly, with so many global crises and security issues in the news, tweens are losing their youthful innocence at an earlier age than ever before. cgrady This article is copyright 2006 TheWiseMarketer.com).

Ten key tween trends
Anna D’Agrosa, editor of Zandl Group’s The Hot Sheet, says that since the 1990s, CD players have been swapped for iPods, beepers for camera phones, baggy jeans for skinny jeans, Snickers for Hershey Bars, pro-sports careers for tech-entrepreneur, and “Wazzup” for “LOL”.

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Filed under: living target, Tweens

3 Responses

  1. Claudine Reid says:

    I urgently need inoformation on major social trends that might affect the marketing manager over the next 20 years. Can you help me please?

    Thank You

  2. Hi there to every body, it’s my first go to see of this web site; this webpage includes awesome and truly fine information in favor of visitors.

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