Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Chevy Super Bowl Ad Challenge Draws More Than 820 Teams

Chevy Super Bowl Ad Challenge Draws More Than 820 Teams
A Chevy challenge for college students to submit ideas for a TV commercial and have it brought to life and aired during next year’s Super Bowl game has drawn registrations from more than 820 student teams from 230 schools across the USA.

The challenge was announced in early September (PROMO Xtra Sept. 13, 2006) and allows college students (in teams of up to three) the chance to compete for an opportunity to participate in the creation of one of Chevrolet’s Super Bowl spots. Registration ended Oct. 13.

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Filed under: college students, Promotions, Video

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