Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

More Marketers Are Grabbing the Attention of Players During Online Games

Advertisers are increasingly interested in reaching the divers group of Web users who solve puzzles, play word games and decipher mind benders online.

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More Marketers Are Grabbing the Attention of Players During Online Games – New York Times

CASUAL game sites have learned how to play the ad game.

The sites — which offer puzzle and strategy games — once focused on selling the actual games after the dot-com bust drove many advertisers away. But these days, they are becoming popular marketing spots as they begin to accept more branded messages.

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Filed under: advertising, Games, Gaming, Sponsorship

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