Advertisers are increasingly interested in reaching the divers group of Web users who solve puzzles, play word games and decipher mind benders online.
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More Marketers Are Grabbing the Attention of Players During Online Games – New York Times
CASUAL game sites have learned how to play the ad game.
The sites — which offer puzzle and strategy games — once focused on selling the actual games after the dot-com bust drove many advertisers away. But these days, they are becoming popular marketing spots as they begin to accept more branded messages.
Filed under: advertising, Games, Gaming, Sponsorship
