Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Coke Dangles Big Prizes for Customers With Lots of Time (and Soda) at Hand

When promotions go awry…

~A

The Numbers Guy – WSJ.com
Want a $65 baseball glove for “free”? Here’s one way to get it: You could shell out hundreds of dollars on 474 bottles of Coke, then diligently visit a special Web site every day over the next month and a half, entering the “Coke Rewards” codes printed on the bottle caps. That glove would be yours.

The numbers behind Coke’s airline-miles-style promotion are mind-boggling. Each 20-ounce bottle of Coke or related brands is worth three points, and each 12-pack of cans contains a code worth 10 points. The “cheapest” items in the rewards catalog include things like a Blockbuster movie rental for 36 points, or a Coca-Cola key tag with bottle opener for 53 points. Plenty of items go for 1,000 points or more — that baseball glove is 1,420 points, and a $110 Sony MP3 player requires 2,600 points, or more than 850 bottles of Coke.

Filed under: Consumer, Promotions

One Response

  1. AnnMarie says:

    Than spend your money on your soda and dont get a darn thing back for it. Just keep on using your time on the internet for nothing but using time on the internet.

    its just for fun IDIOT!!!

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