Not exactly a surprise, but a recent study shows that young people have the highest adoption to mobile marketing.
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Youth Demo Has Highest Adoption to Mobile Marketing
Consumer interest in mobile marketing campaigns continues to increase, according to the “MMA Annual Mobile Marketing Effectiveness” research released by the Mobile Marketing Association (MMA). The highest interest in messaging on the channel comes from the youth segment.
Filed under: Consumer, Gen Y, Media, Mobile, Teens, Tweens, Young Adults, digital
