Dove takes aim at women over 50 with its new line of beauty products and an ad campaign featuring real women over 50.
This is the second phase of Dove’s Campaign for Real Beauty.
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Dove Debuts Campaign for Older Women
Dove is launching the next phase of its Real Beauty campaign, targeting women 50 and older.
The “Pro-age” campaign features images of real women—with all their age spots, grey hair and curves—through photographs taken by internationally renowned photographer Annie Leibovitz.
Filed under: Baby Boomers, CPG
I love your advertising featuring women like myself – 50’s plus – who are still beautiful, vibrant and exciting. We have curves and smile lines, but we are just as beautiful as our ‘younger’ sisters.
I always use Dove products, soap, skin, hair etc and I look fabulous and have the pictures to prove it!
Thanks
Sher
Today I received a call from Tammy who said she was with Dove Corporation. I was in the middle of giving a luncheon and was rude to Tammy, talking on top of her that I wasn’t interested. As I was hanging up, I remembered seeing the fabulous women over 50 on the Oprah Winfrey show and it ocurred to me that Tammy might be calling me about that. I am 73, weight 133 pounds and am often told that I look like I am in my mid 50’s.
Dear Dove;
First I would love to tell you that I love your beauty products.. Even though I have been on a Cinderella budget all my life, I save hard to be able to afford products like yours.. I have always wanted to represent women that are real. I will be turning 50 on January 27th, 2009.
I would love to be able to enter the Dove tanner product contest… It would be a great Birthday gift to represent Dove… I may be on a Cinderella budget, but have still managed to maintain a very youthful look… Peole are speechless , when I tell them my age…. I live in Canada… I hope I can qualify… I know you would be very pleased ,and for once I took the chance to step out of my comfort zone, and try to reach for my dream… Love to hear from you.. I live in Canada… I hope I can qualify.. Thank you kindly for your time and patience…. Mary
Today as I was shopping the saleswoman checking me out complimented my hairstyle. As we enchanged some gal talk I mentioned my upcoming 70th birthday and how I still enjoy a stylish haircut. This comment caught the attention of another sales clerk and she mentioned she had just heard about the 50+ contest and encouraged me to check it out. What are the qualifications?
Aging gracefully,
Diane
Dear Dove,
I am 51 years young!
My husband says that i am definately
a beautiful Dove girl!
Good day!
susan