Big names are getting ready for the second biggest television event this year, the Oscars.
Although the show has already sold all the commercials it plans to run during the show, some advertisers are doubling down and sponsoring wards coverage on the official Oscar Web site. ABC is for the first time talking to marketers about buying mobile ads that would accompany content for cellphone users.
ABC is charging an estimated $1.7 million for each 30 seconds of commercial time during
the show, compared with around $1.65 million last year and $1.6 million
in 2005.
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And the Oscar Winner Is Big-Event Television – New York Times
THE Super Bowl and Grammy Awards are barely memories, but Madison Avenue is already beating the drum for the next big live television event, the Oscars.
For the Feb. 25 broadcast of the 79th annual Academy Awards ceremony, ABC, the longtime Oscar network, has already sold all the commercials it plans to run during the show. The buyers are a score of blue-chip marketers that include AT&T, Bank of America, Coca-Cola, Eastman Kodak, General Motors, Mars, MasterCard, McDonald’s, Microsoft, J. C. Penney and Unilever.
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