Pizza Hut, Disney and CareerBuilder are all trying to tap into the latest
marketing trend: getting consumers to create–and then share by e-mail with
family and friends–videos about their products.
~A
Pizza Hut launches Web contest to find 3-month VP of Pizza – USATODAY.com
Pizza Hut on Wednesday will offer pizza lovers a novel way to make some dough — and, at the same time, rally consumers to spread praise via videos for the chain’s pizza.
The contest winner will be an honorary “VP of Pizza” and will get $25,000, free pizza for a year and use of a car for the three-month job.
Filed under: Consumer, Internet, Media, Promotions, UGM, advertising, viral
