Mattel putting girls in driver’s seat

Long after the women’s movement prompted equality in playthings, girls are
finally getting their own versions of the Matchbox toy race cars. They’re pink
or purple and sparkly and come with a tiny doll.

~A

Mattel putting girls in driver’s seat – Los Angeles Times

They’re small, fast and made for racing. But they are also pink or purple and sparkly, and come with a tiny doll.

Girls are getting their own line of $3 toy race cars this year from the maker of Matchbox — half a century after that brand, now owned by Mattel Inc., introduced its classic die-cast toy for boys.