Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Horowitz Study: Latinos Living ‘Broadband Lifestyles’

There has been huge growth in broadband usage by the Hipanic population. A recent study by Horowitz suggests that Hispanic useage outpaces non-Hispanic usage. The study also grouped uses by the ways in which they use the Internet and anaylzed the demographics of each of those specific groups.

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Horowitz Study: Latinos Living ‘Broadband Lifestyles’

Horowitz Study: Latinos Living ‘Broadband Lifestyles’
March 06, 2007
By Janet Stilson

Hispanics have inched past the average American when it comes to the proportion of consumers who subscribe to broadband Internet service. That’s one of the more telling conclusions reached by a new study from Horowitz Associates Inc., revealed today at the company’s 7th annual multicultural media forum in New York City.

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Filed under: Hispanics, Internet

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