‘Millennials’ thrive on choice, instant results
March 15, 2007
Gen Y has grown up with computers and instant gratification. This article explores some interesting comparisons on how this generation learns, communicates and consumes.
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‘Millennials’ thrive on choice, instant results
By CECELIA GOODNOW
P-I REPORTER
“Information on demand, in a very viral fashion, can occupy you for hours. I spend five-plus hours a day on a computer, read countless blogs, and can squander hours on YouTube, Wikipedia, or any number of engrossing sites. I’ve got a pretty busy and demanding schedule, and I don’t sleep much.”
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ยท Meet the millennials
– Max Cho, 15, Shorecrest High School sophomore
They’re a marketer’s dream — young, plugged in, consumer-driven and numerous.
There’s just one problem with the so-called millennials: figuring out how they think.
It’s a pressing question for anyone trying to court the huge demo known variously as echo boomers and Gen Y — the group ranging in age from 13 to their late 20s.
Entry Filed under: Gen Y. .
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