Blue post boxes have been turned into R2-D2s’s from Star Wars in 200 cities, in move to promote the next stamp commemorating the movie’s 30th anniversary.
How futuristic!
~A
R2-D2 Gets Top Billing in Postal Service Promotion – WSJ.com
Will the force be with them?
In an unusual marketing alliance, the U.S. Postal Service has shrink-wrapped 400 mail-collection boxes in 200 cities with clones of R2-D2, the spirited robot in the “Star Wars” films.
The move is aimed at promoting a forthcoming stamp that commemorates the original movie’s 30th anniversary.
Filed under: OOH, Promotions, movies
[...] ConsumerLab: R2-D2 Gets Top Billing in Postal Service Promotion Posted by akugel Filed in moment of zen, Retail, robots, art, Marketing [...]