Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Wal-Mart to Sponsor Nickelodeon Kids’ Choice Awards

Walmart is sponsoring the highest rated kids program on Nick – The Kids’ Choice Awards. In addition to the sponsorship, Walmart will offer att sorts of POS and products focusing on the awards show…

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Wal-Mart to Sponsor Nickelodeon Kids’ Choice Awards

Nickelodeon went big for its first-ever retail sponsor for the Kids Choice Awards, signing Wal-Mart for the event.

Wal-Mart Stores becomes the exclusive retail sponsor for Nickelodeon’s 20th Annual Kids’ Choice Awards airing live on March 31. Wal-Mart is using the tie-in to introduce two animated “spokes-elves,” Wally and Marty, in TV spots running on Nick.

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Filed under: kids, Tweens

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