The fashion industry is working hard to make pink the new black this season. Coors Light is working to make 4:53 the new 5.
The brand’s Silver Bullet train will race across Web sites their core audience visits.
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Cue the 4:53 Silver Bullet to Happy Hour – New York Times
YOU know the old drinker’s saying that it is always 5 o’clock somewhere? Coors is turning back the clock seven minutes in an effort to turn the clock forward when it comes to reaching consumers through new media.
For the Coors Light beer brand, the Adolph Coors Brewing Company division of Molson Coors is planning an interactive initiative, scheduled to start in mid-April, that promotes 4:53 p.m. as the new 5 o’clock.
Filed under: Beer, Branded Entertainment, Internet, Media, TV, Young Adults, advertising, entertainment
