Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Video Games Conquer Retirees

Retirees and baby boomers, especially women, are playing video games. Anxious about the mental cost of aging, older people are turning to
games that rely on quick thinking to stimulate brain activity. A step
slower than in their youth, they are using digital recreations of
bowling, tennis and golf.

~A

Video Games Conquer Retirees – New York Times
CHATAWA, Miss. — For 133 years the School Sisters of Notre Dame have lived here in a thick forest just up the hill from the Tangipahoa River. In a modest but stately compound called St. Mary of the Pines, 52 retired members of this Roman Catholic order spend much of their time as the order’s members have since the 19th century. They read and garden, fish and sew. They pray five times a day.

But many also have a new hobby, one they credit for keeping their hands
steady and minds sharp. They play video games. Every day residents go
to the seven-terminal “Computer Cove” to click furiously on colorful,
nonviolent, relatively simple games like Bejeweled, Bookworm and
Chuzzle.

Filed under: Baby Boomers, digital, Games, Gaming, Internet, seniors

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