A new service by Philips Electronics lets people send text messages to
seek information about popular destinations in major cities.
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Product Tips You Can Use, by Way of Cellphone – New York Times
FROM time to time, Philips Electronics has used its “sense and simplicity” campaign to clear away marketing that bothers consumers. Last year it paid Hearst $2 million to remove the subscription cards from four of its magazines for a month, and several times it has bought up blocks of commercials on television shows and used them to give air time back to the programmers (like CBS’s “60 Minutes” and NBC’s evening news).
Filed under: Consumer, Customization, Media, Mobile, advertising, digital, texting
