Consumers Eat Up Meat Marketers’ Gourmet Branding

Consumers may not know what Angus is exactly, but diners and shoppers are willing to pay for higher quality.
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Advertising Age - Consumers Eat Up Meat Marketers’ Gourmet Branding
CHICAGO (AdAge.com) — Quick: what’s Angus — a cut of beef or a bovine breed?

When Hardee’s asked the question four years ago, many respondents didn’t know. “They weren’t really sure, but they did know it was better quality,” said Brad Haley exec VP-marketing for parent CKE Restaurants.