Traffic to celebrity gossip blogs is growing at a tremendous rate while visitors to more traditional news and media websites has been declining. A new study by Hitwise suggests fragmentation and changes to general news/media consumption.
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Gossip Blogs Impact News Consumption Patterns- Daily Brief
The Hitwise US News and Media Report, on recent trends in online news consumption, shows that the share of traffic leaving the News and Media industry for Multimedia sites increased by 196 percent from April 2006 to March 2007. The report says that search engines are responsible for more News and Media category website traffic than ever before.
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