Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Research Finds Hispanic Beer Drinkers Value ‘Cold’ More Than Any Other Consumer Group

So Coors did all this research to find that Hispanics value a cold beer. As a beer lover myself, I have to argue that there is infact nothing more refreshing than a cold beer on a hot day, or any time for that matter. I am not Hispanic, but isn’t beer always better cold? Coors has recently launched their Cold Activation bottle which allows those craving a cold one to know exactly when the beer is the right temperature.
C.

Research Finds Hispanic Beer Drinkers Value ‘Cold’ More Than Any Other Consumer Group

GOLDEN, Colo.–(BUSINESS WIRE)–Research with Hispanic consumers has shown that “cold refreshment” is one of the most important characteristics of beer – more so with the Hispanic consumer than with any other consumer group. Using this cold insight, Coors Brewing Company’s new cold activated label helps ensure that every Coors Light bottle provides the cold refreshment that Hispanic consumers crave.

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