General Mills Tries to Persuade Americans to Cook Chinese

May 29, 2007

This summer in the U.S., General Mills is introducing four dinner kits it
developed under the Chinese food brand Wanchai Ferry: sweet & sour chicken,
spicy garlic chicken, Kung Pao chicken and cashew chicken. Each kit comes in a
package that resembles a Chinese takeout box and contains everything needed to
make the meal, except the chicken and cooking oil.

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General Mills Tries to Persuade Americans to Cook Chinese – WSJ.com
General Mills Inc. is hoping a brand of dinner kits imported from China will persuade consumers to trade in their restaurant chopsticks for kitchen woks.

This summer, the Minneapolis-based company will introduce in the U.S. four dinner kits it developed under the Chinese food brand Wanchai Ferry: sweet & sour chicken, spicy garlic chicken, Kung Pao chicken and cashew chicken.

Entry Filed under: CPG, Consumer, gourmet, living target. .

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