Massively multiplayer online role-playing games, in which users assume the role
of avatars, or personas they create, are slowly creeping into the
mainstream–especially among kids. The adult-oriented virtual worlds of Warcraft
and Second Life may get lots of attention, but–thankfully for advertisers–the
most popular social media outlets are decidedly PG in nature, like Stardoll,
Doppleganger, and Gaia Online, frequented by youngsters across the Web.
~A
Kids socialize in a virtual world as avatars | Technology | Internet | Reuters
NEW YORK (Reuters) – Children have always enjoyed make-believe. Now, some new Web sites are letting them live out their fantasies in virtual worlds using self-designed avatars.
Unlike the often-violent world of videogames, virtual sites such as Stardoll, Doppelganger, Club Penguin and Gaia Online hark back to a more innocent time of tea parties and playing outdoors — and they are winning young users in droves.
Filed under: Gaming, Gen Y, Internet, Teens, Tweens, Virtual Worlds
