Another Russian vodka throws its hat in the U.S. ring with an extensive marketing and advertising campaign.
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MediaPost Publications – Russian Standard Vodka Sues Stoli, Launches ‘Pure’ Campaign – 06/12/2007 RUSSIA’S LEADING VODKA COMPANY, RUSSIAN Standard, has launched an aggressive marketing campaign to mark the launch of the national distribution of its premium brand, Russian Standard Original, in the U.S. market.
The message of the campaign, called “Pure Russian,” seeks to differentiate Russian Standard from other spirits by highlighting the fact that it is 100% Russian–from its ingredients to its distilling to its production.
