‘Yelpers’ review local businesses

Yelp, an online community where users can review products and services and make recommendations to others, has grown exponentially in the past year. The growth signifies the need and desire of the pubilc to hear about people’s experiences directly from them and not rely on advertising only.
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‘Yelpers’ review local businesses - USATODAY.com

Yelp is bringing the concept of user-generated reviews, long popular in travel and electronics, to local businesses. “Yelpers” who register at the site weigh in on everything from nail salons to car washes. Other sites have had a similar idea: Google Maps, Yahoo Local and IAC’s Insider Pages and CitySearch marry local directories with reviews. But Yelp took the concept and “turned into a social network, like MySpace,” says Greg Sterling, an analyst at Sterling Market Intelligence.

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