Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Books for girls chase after the boys

Boys are not the only ones who like to play outside and get dirty! In response to the overwhelming reception to The Dangerous Book for Boys, a new book for girls will be coming out in October, The Daring Book for Girls.
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Books for girls chase after the boys – USATODAY.com

The Dangerous Book for Boys, the most popular British import since Harry Potter’s debut, is inspiring similar low-tech manuals for girls.

•The Daring Book for Girls, to be published in October by Collins, promises chapters on “Five karate moves every girl should know” and “Famous women spies.”

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Filed under: kids, print, Teens, trends, Tweens

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