CGM ads may not be as cheap and easy as everyone seems to think. This article below gives some advice to marketers that are thinking about setting up a promotion to engage consumers by having them create ads.
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At Cannes: Madison Avenue wants you! – USATODAY.com
Despite the risks, consumer-generated advertising is among the hot topics this week at the Cannes Lions International Advertising Festival — the industry’s biggest annual trade and awards show. Among winners in the competition this week: Frito-Lay, with a Gold Lion for the Doritos promotion, and Unilever, with a Bronze for its Academy Awards contest.
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Filed under: Promotions, UGM, advertising, content
