Social Networking Reaches Near Full Penetration Among Teens and ‘Tweens
June 26, 2007
71% of online 9-17 year olds visit social networking sites at least weekly and 81% of online 9-17 year olds say that they have visited a social networking website within the past 3 months, according to Alloy Media & Marketing. That figure refers to teens who connect to a social network at least once a week–they even use them to connect with their
parents in many cases.
~A
Advertising Age – Digital – Social Networking Reaches Near Full Penetration Among Teens and ‘Tweens
NEW YORK (AdAge.com) — A whopping 96% of online tweens and teens connect to a social network at least once a week, according to a study and white paper being released today from Alloy Media & Marketing, a youth-oriented marketing firm. And nearly half engaged with a brand in the space in the past month.
The paper, commissioned from a recent national study conducted by
Grunwald Associates, aimed to identify best practices for marketers
trying to reach kids in social networks without annoying the infamously
ad-averse generation. If there was a theme to their responses, said
Samantha Skey, exec VP-strategic marketing at Alloy, it would be to
meet teens and tweens on their terms.
Entry Filed under: Media, Teens, Tweens, advertising, college students, digital, families, interactive, living target, social networking. .
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1.
mark | July 5, 2007 at 5:37 pm
I am definitely not surprised.
2. Ubercool » Teenage &hellip | July 4, 2008 at 6:56 pm
[...] social-networking sites and services, reports a Grunwald Associates social networking study. That same study found that 71% of online tweens and teens connect to a social network at least once a [...]
3. Teenage Behavior | February 7, 2009 at 7:47 pm
[...] social-networking sites and services, reports a Grunwald Associates social networking study. That same study found that 71% of online tweens and teens connect to a social network at least once a [...]