Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Barbie Gets Another Accessory: An MP3 Player and More Stuff on Her Web Site

A new doll hitting retail shelves is familiar in many ways, but this Barbie is a roundabout way of charging for online content.

~A

Barbie Gets Another Accessory: An MP3 Player and More Stuff on Her Web Site – New York Times
First, Barbie had Ken. Now, Barbie has a docking station.

A new doll hitting retail shelves this week is familiar in many ways
— she’s got outfits galore — but she also has some unusual features:
this Barbie, who is smaller and less shapely than her standard
namesake, functions as an MP3 music player.

And when her feet
are plugged into the iPodesque docking station that she comes with, she
unlocks pages and pages of games, virtual shops and online chatting
functions on the BarbieGirls.com Web site.

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Filed under: Consumer, CPG, Gen Y, Internet, kids, Media, mp3s, Toys, Virtual Worlds, websites

One Response

  1. bratz games says:

    this will be a sure hit for barbie collectors. another creation to gather that is still related to barbie. A new accessory to add to collectors’ list. great idea!

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