Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Crown Royal Asks Consumers to Make Stuff From its Purple Bag

Brands have been inspiring consumers to use their creativity for a long time, and spirits brands are no exception. Crown Royal has recently began a promotion called the Legends of the Purple Bag where consumers are encouraged to design anything they want with the purple bag. The best design will be rewarded with a legendary weekend in NY or LA.
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Crown Royal Asks Consumers to Make Stuff From its Purple Bag

Crown Royal has launched a promotion to get people to make quilts, reupholster chairs or create any other variety of crafty fare out of the iconic purple bags the whisky is packaged in.

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Filed under: spirits, trends, UGM

One Response

  1. mary weber says:

    I have made a quilt and pillow shams using all the bags,red black and select

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