Social network marketing has become a feared interest to many marketers, but the Toyota Scion marketing division has proven fearless in the internet marketing age. Scion has presence on a number of social networking sites including Second Life and they have now just announced Club Scion on There.com. Club Scion allows users to enter Club Scion and be transported into a hot nightclub atmosphere where they can interact with the features of the car.
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MediaPost Publications – Toyota’s Club Scion Gives Socializers A Lift At There.com – 08/14/2007
TOYOTA’S SCION DIVISION HAS ENTERED a second Second Life. Actually, a fourth. Toyota’s Gen Y car division has this year created a presence on Whyville.com, Gaia.com, Second Life, and now, There.com. For the latter, the company–with help from Makena Technologies, which hosts There.com–has just launched Club Scion, a social club doubling as vehicle exploration.
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Filed under: Branded Entertainment, Internet, Second Life, Virtual Worlds, Young Adults, social networking, technology
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