Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Puma Unveils Bold Campaign Of ‘Energized Elegance’

Puma has a new ad campaign targeting the active lifestyle. The theme is “energized elegance” which implies wearing street clothes while being athletic. The campaign features products from Puma’s recenly launched Urban Mobility Collection.
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MediaPost Publications – Puma Unveils Bold Campaign Of ‘Energized Elegance’ – 08/29/2007

ATHLETIC SHOE AND APPAREL COMPANY Puma revealed an advertising campaign Tuesday for its “I’m Going” series with people dressed in bold neon colors in acrobatic poses to express an active lifestyle.

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Filed under: advertising, clothing, Consumer, fashion

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