Puma has a new ad campaign targeting the active lifestyle. The theme is “energized elegance” which implies wearing street clothes while being athletic. The campaign features products from Puma’s recenly launched Urban Mobility Collection.
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MediaPost Publications – Puma Unveils Bold Campaign Of ‘Energized Elegance’ – 08/29/2007
ATHLETIC SHOE AND APPAREL COMPANY Puma revealed an advertising campaign Tuesday for its “I’m Going” series with people dressed in bold neon colors in acrobatic poses to express an active lifestyle.
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Filed under: advertising, clothing, Consumer, fashion
