Coupons Gain New Market on Cellphones

Mobile couponing - we’ve been hearing about it for a while, and have even seen some brands take the plunge, but now the reach of this marketing technique is close to exploding. So far, about 1 million people have signed up to receive coupons on their cell phones. Cellfire, the largest cell coupon company is constantly adding more retailers to the list. Marketers see mobile couponing as the first step into the realm of mobile marketing, which is expected to grow exponentially in the coming years as marketers figure out the most effective ways to reach consumers through the medium.
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Coupons Gain New Market on Cellphones - WSJ.com

Coupon-cutting has gone mobile.

One of the advertising world’s most durable but low-tech marketing techniques is getting a new lease on life as marketers look for a way to get their brands on cellphones — without irking consumers concerned about privacy.

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