BIGresearch has recently released its latest Simultaneous Media Survey which focused on the Hispanic community. The results point to more spending power and more spending disposition among Hispanics this is usually assumed by marketers.
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MediaPost Publications – Self-Defined Hispanic Ethnic Groups Show Marked Differences – 09/12/2007
MARKETERS WHO ARE STILL LUMPING Hispanics into a single category–or even attempting to apply traditional segmentation strategies to this fastest-growing-of-all U.S. population groups–may very well be missing important opportunities.
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