Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Web Videos Stealing TV Viewers, and Marketers

Many marketers and consumers are turning to the Web instead of TV to view and provide fresh (and often branded) content.

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Web Videos Stealing TV Viewers, and Marketers – New York Times
WHY are fewer viewers watching the new fall television series? Perhaps because they are too busy watching video online.

As broadband service becomes more available at home, the growing
prevalence of video programming on the Internet is catching the
attention of consumers — not to mention marketers and media companies.

“Video has been liberated” from the TV set, Beth Comstock, president for integrated media at NBC Universal, said last week at a panel at the Ad:Tech conference in New York.

“If you’re in the video business,” she added, referring to companies like her employer, the NBC Universal division of General Electric, “it’s exciting to see where it’s going.”

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Filed under: advertising, trends, viral, websites, youtube

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