Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Online Video Attracts Six Out of Ten Internet Users Weekly

A new report says six out of 10 high-speed Internet users watches or downloads online video content at least once a week.

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Research Brief » Blog Archive » Online Video Attracts Six Out of Ten Internet Users Weekly
According to the latest Horowitz Associates report, Broadband Content and Services 2007, six out of ten high speed Internet users watch/download online video content at least once a week and 86% do so on a monthly basis, compared to 45% and 71%, respectively, in the 2006 study. News and user-generated, non-professional content are the most often viewed genres, followed by movie previews/trailers, music videos, and previews/segments of TV shows.

Weekly viewing of full episodes of television shows doubled from last year, with 16% of high speed Internet users watching TV online on a weekly basis.

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Filed under: Branded Entertainment, Consumer, digital, Internet, Video, VOD, websites, youtube

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