For Marketing, the Most Valuable Player Might Be YouTube

The Internet, digital video recorders, mobile devices and other
technologies are giving a strong postgame presence to the annual roster
of Super Bowl commercials.

~A

For Marketing, the Most Valuable Player Might Be YouTube – New York Times
SOME religions believe in an afterlife. Others do not. On Madison Avenue after the Super Bowl, most everyone is a believer.

That is because the Internet, digital video recorders, mobile devices
and other technologies are giving a strong postgame presence to the
commercials that appear each year during the Super Bowl. The spots can
be watched later on Web sites, forwarded to friends through e-mail,
discussed on message boards and assessed on blogs.

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