Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Valentine’s Day gifts must be politically correct these days

Many retailers are getting on board with trends towards environmentally conscious, eco-friendly, fair trade and fair labor this Valentine’s Day.

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Valentine’s Day gifts must be politically correct these days – USATODAY.com
There was a time when it was politically correct to hand your loved one a valentine, a box of chocolates, a bouquet of flowers and, perhaps, a bottle of perfume on Valentine’s Day.

That time may be gone.

To be PC this year, the valentine needs to be paperless, the chocolates should be organic, the flowers must be Fair Trade-certified and the perfume — better check that it was made without animal experiments.

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Filed under: Consumer, CPG, eco-friendly, environment, Fragrance, holidays, trends

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