Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Google Supports Ben & Jerry’s ONE Promotion

In an effort to fight poverty Ben & Jerry’s and Google have partnered in a new campaign, ONE. The aim of the campaign is to raise public awareness about poverty, hunger, disease and efforts to fight these problems in the world’s poorest countries.
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MediaPost Publications – Google Supports Ben & Jerry’s ONE Promotion – 03/07/2008

GOOGLE AND BEN & JERRY’S are partnering to promote ONE, a group dedicated to eradicating world poverty.

Ben & Jerry’s recently introduced four new flavors, including ONE Cheesecake Brownie, which is cheesecake flavored ice cream with cheesecake brownie chunks. Each of the containers has information on the organization.

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Filed under: caused based marketing, CPG, Promotions, social responsibility

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