WWE Paves Virtual ‘Road to Wrestlemania’
March 20, 2008
WWE is getting in on the social networking phenomenon on the virtual world Habbo. This is a big step for WWE in developing its digital footprint. They know that the only way to remain a relevant brand in today’s highly technological world, they must expand beyond live shows and TV.
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WWE Paves Virtual ‘Road to Wrestlemania’
NEW YORK In an effort to generate excitement among teens and tweens, World Wrestling Entertainment is taking its Road to Wrestlemania XXIV to the virtual world of Habbo, a social networking site aimed at teenagers.
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Entry Filed under: Internet, TV, Teens, Tweens, Virtual Worlds, content, kids, social networking. .
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