Unconventional Marketing Reaches Video-Game College Tour
March 31, 2008
The marketing campaign for the tour runs the gamut from colorful chalk drawings
on campus sidewalks in front of the student union and fliers posted on
buildings, to online banner ads and 30-second television spots running on local
cable networks – a good way to engage the target audience.
~A
MediaPost Publications – Unconventional Marketing Reaches Video-Game College Tour – 03/31/2008
IT NEVER FAILS. VIDEO GAMES attract college kids. So when Best Buy and Motorola reached out to educated 18- to-24-year-olds, the companies opened their wallets to sponsor the video game spring tour G3: Games, Gear and Gadgets that kicks off today.
Video-game tour organizer Game U planned the marketing campaign for the tour, which runs the gamut from colorful chalk drawings on campus sidewalks in front of the student union and fliers posted on buildings to online banner ads and 30-second television spots running on local cable networks. Tour director and event organizer Robin Davis says, “I typically hire a street team, but sometimes students take the marketing and promotions into their own hands.”
Entry Filed under: Consumer, Games, Gaming, Gen Y, Young Adults, college students, digital, experiential. .
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1.
Herman Mack | April 25, 2008 at 9:00 pm
Unconvential marketing is the way to go. You have to do something a bit differnt to get college students attention. Some combination of both online and offline marketing has to be used. Example : Imagined if you hated your job.
Finally no more hating your job. You can work from home. Then spend your time doing things you really enjoy. It’s really great when you can find a true and honest business. A business that truly has the little guy in mind. Stop making others rich and start earning wealth for yourself. You don’t need a lot to join either. The best part about this is that you don’t have to report to a boss. No more 9 to 5. You can make FT income working only PT. Enjoy your new life.
2.
college tips | April 28, 2008 at 12:26 pm
As a college student I would be much more likly to go to a video game display than say a grammar or math expo. Fun, new and even “colorful chalk drawings” will beat out honest and boaring eveytime.