ANA: Integrated Marketing Top Issue On Marketers’ Minds – 04/11/2008

For Marketers, the top issues remain the same since 2004. Integrated marketing is still a fairly new phenomenon – and the industry is wrestling with issues from internal organization and politics to interagency relationships.
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MediaPost Publications – ANA: Integrated Marketing Top Issue On Marketers’ Minds – 04/11/2008

FOR THE SECOND YEAR IN a row, dealing effectively with the myriad challenges posed by integrated marketing communications is top of mind among senior marketers’ minds, according to the latest survey from the Association of National Advertisers.

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