Take a Picture of an Ad, Earn a Reward

The magazines Rolling Stone and Men’s Health are testing programs in
which readers can take cameraphone pictures of icons on ads to receive
more information or an offer from the advertiser.

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Take a Picture of an Ad, Earn a Reward - New York Times
Two men’s magazines are trying to engage their readers more — by increasing their cellphone bills.

Rolling Stone and Men’s Health are both testing programs in which
readers can take cameraphone pictures of icons on ads, then send them
to a certain number. In exchange, they’ll receive more information or
an offer from the advertiser.