High-profile stances on social causes can have unintended consequences as “ethical marketing” encourages consumers and activists to delve into corporate policies in ever-greater detail. Procter & Gamble and Unilever have become lightning rods, in part because of their stances on environmental and social issues.
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For Unilever, P&G, No Good Deed Is Going Unpunished – Advertising Age – News
BATAVIA, Ohio (AdAge.com) — Greg Allgood, who directs Procter & Gamble Co.’s Children’s Safe Drinking Water program, recently has spent a lot of time demonstrating Pur’s purification packets for developing countries that turn disgusting, brown water crystal clear. On one TV appearance last week, he accidentally took a swig from the dirty “before” water instead of the treated water in a clip that made the rounds to “Countdown” on MSNBC.
Filed under: advertising, caused based marketing, Consumer, environment, social responsibility
