Turner to Offer Marketers Way to Link Ads to Content

Turner Entertainment is offering a new system intended to pair commercials with relevant moments in the shows they interrupt.

~A

Turner to Offer Marketers Way to Link Ads to Content - New York Times
Ever smile while watching a movie on TV because, say, you just saw the scene from “The Godfather” when Vito Corleone leaves his office at the Genco Olive Oil factory and a commercial comes on for Bertolli olive oil? Turner Entertainment Networks wants to turn those coincidences into sales opportunities.

At the Turner Entertainment upfront presentation on Wednesday, Linda
Yaccarino, executive vice president and general manager for advertising
sales and marketing, described a new system intended to pair
commercials with relevant moments in the shows they interrupt. The
system, called TV in Context, was more than a year in development, she
said.