Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Rand McNally: Some Road Travel Affected By High Gas Prices

Three-quarters of Americans said they are at least somewhat likely to
take a road trip this year. Nearly a third said they were very likely to take a
road trip. However, two-thirds of U.S. adults who planned to take a road trip
this summer have altered their plans. More than half will shorten their trip’s
duration or distance. However, only 10% will cancel their trips altogether.

~A

MediaPost Publications – Rand McNally: Some Road Travel Affected By High Gas Prices – 05/27/2008
As gas prices increased into Memorial Day weekend–the traditional start of the summer travel season–consumers admit those rising prices are having an effect on their summer travel plans, although perhaps not as much as one might expect.


“In recent years, we’ve seen rising fuel prices and airline-related
concerns prompt travelers to take shorter trips,” said Rand McNally
editorial director Laurie Borman, in a statement. “Even so, the
American tradition of the summer road trip remains strong, with
three-quarters of adults at least somewhat likely to take a summer road
trip in 2008.”

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Filed under: auto, Consumer, travel

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