Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Apparel, Entertainment Top Mom’s Spending: Survey

The report, “Kids’ Share of
Wallet,” by The NPD Group, looks at how and where mothers spend theor
discretionary income on their children and gives manufacturers and retailers of
kids’ products an inside look at those factors and how much kids influence what
is spent.

~A

Apparel, Entertainment Top Mom’s Spending: Survey
When it comes to discretionary spending, moms drop the most (23%) on a single category—apparel. But nearly half (48%) of every dollar is used on entertainment items, including toys and board games, leisure activities, books, music movies videos games, electronics and concerts, according to a recent report.

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Filed under: clothing, Consumer, families, fashion, Games, Moms, Women

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